Where do I start for my small business???

So getting started with a small business is not an easy task, add in having a business partner and you have someone else to consider in decisions you make! I am really lucky in that my business partner is a lot like me, she is driven and passionate about what we do which really helps. However, having a business partner means that you need to make sure you are always in contact with each other, making sure you both have the same goals/vision for your business and in what can be a negative or a positive depending on who you are in business with you MUST carry your weight. For me this is a great thing as it drives me to do more and more everyday so I keep up with my business partner and all the promotion she is doing to grow our client base. I count myself lucky that it isn't the other way around with a partner who expects you to do all the work. I love this picture as it shows how I am feeling right now plus I love dancing so fits me perfectly

But the biggest thing I've struggled with is being overwhelmed with everything I need to do, particularly being a single mum who has her child 90% of the time with me. And anyone who has a 3 year old boy knows they have boundless energy and you can't just sit down for hours to do emails, marketing, promotion, etc. So what have I done???? Well I am big on lists and a little OCD, I know in this digital age everyone has everything on some form of technology but I am big on physically writing down what I need to do each day, mostly so I get the satisfaction of crossing it out once I have completed it!

So first things first for any new business working out who is your target audience? For us it is corporate businesses in Adelaide to begin with and hopes to expand later on to other states. For me I need to identify what are the major businesses in Adelaide, especially those where employees are sitting down for hours on end each day and struggle to have a lunchbreak. These are the clients I am going to target for quick corporate personal training and nutrition consultancy sessions. Now we have identified this we need a marketing strategy on how are we going to get these clients to realise they NEED our service? Social Media? Letter Drop? Face to Face? This is where I am currently at in my business is the marketing strategy and how I am going to turn my list of potential clients into actual paying clients.

So I am going to leave you with one final picture of me, I'm so excited as we now have our uniform tops and business cards! Until next time. Thankyou for reading and if there is something in particular you want me to write about send me a message or follow me on Instagram: scaj12